Accounting Concepts, Principles and Convention

Generally accepted accounting principles refers to the rules or guidelines adopted for recording and reporting of business transaction in order to bring uniformity in the preparation and presentation of financial statements . These principles are referred to as concepts and…

General Insurance Underwriting

What is Underwriting ? As per IRDA, “Insurance other than ‘life insurance’ falls under the category of general insurance”. Underwriting is the process of determining the level of risk presented by a proposer and deciding whether to accept the risk…

Health Insurance in India

Health Insurance pays medical expenses that are incurred to the insured due to any variation in their health. Health insurance is different from all other insurances. In other insurances only the insurer and insured is present where as in Health Insurance…

Marketing Terms

Marketing Terms from A to Z Advertising: Advertising is a way of communication with the consumers of a particular product or service. Advertisements: Advertisements are paid way of communication and paid to those who send the message to the public.…