Author: Priyanka Anand

Priyanka Anand is a Post Graduate Diploma in Management with Specialization in Finance and Marketing.She likes to share her thoughts with the world. www.priyankablogthoughts.com is a blog site . Blogs are based on the subjects of Business , Finance, Banking, Insurance, Trading & Marketing. The Author gives her own view in her blogs. E-Mail ID : impanand1988@gmail.com

IC-33 Chapter 4 : Financial Planning

Financial Planning: It is a process of identifying one’s life’s goals, translating these identified goals into financial goals and managing one’s finances in ways that will help one to achieve those goals.  Savings may be considered as a composite of…

Product Levels: The Customer Value Hierarchy

  Core Benefit: The service or benefit the customer is really buying. A hotel customer is buying rest and sleep. Basic or Generic Product: The marketer must turn the core benefit into a basic product. Thus a hotel room includes…

IC-33 Chapter 3 : Legal Principles of Life Insurance

What do you mean by insurance? Insurance is a contract between the insurer (insurance company) and the insured in which insurer agrees to provide financial protection to the insured on happening of certain specified risks for a price called as…

IC-33 Chapter 2 : What Life Insurance Involves

What do you mean by insurance? Insurance is a contract between the insurer (insurance company) and the insured in which insurer agrees to provide financial protection to the insured on happening of certain specified risks for a price called as…

IC-33 Chapter 1 : History of Insurance in India

Origin of insurance can be traced to Llyod coffee house ( Marine Insurance); Amicable Society for Perpetual Assurance in 1706 London considered as First Life Insurance company. Modern insurance in India began in early 1800 began with agencies of foreign…

Uses of Mobile Banking App You Were Unaware Of!

Banks are increasingly using technological advancements to offer greater convenience and flexibility to customers. Internet banking was among the first initiatives undertaken by banks around the country to make this shift. Online banking popularity was fueled by the increasing penetration…

Mobile Banking App, a Winner?

In our fast-paced information age, technology and services are driven by convenience and efficiency. This also holds true in the context of banking and most financial institutions have embraced technology to deliver superior customer experiences. One such value-added service offered…