Category: Business /Finance/Economy

Product Levels: The Customer Value Hierarchy

  Core Benefit: The service or benefit the customer is really buying. A hotel customer is buying rest and sleep. Basic or Generic Product: The marketer must turn the core benefit into a basic product. Thus a hotel room includes…

AADHAAR Card and Benefits of Aadhaar

Aadhaar was launched in September 29, 2010 to provide unique identity to every individual. It has crossed 100 crore in 5 and ½ year. This is the fastest digital platform to reach 1 billion (100 cr), the only non US…

Union Budget 2016-17 Highlights

Union Budget 2016-17 has been presented in parliament on nine pillars i.e. Governance, ease of doing business, fiscal discipline, tax reforms, Agriculture and farmers welfare , Rural sector with focus on employment , social sector with healthcare , Educational skills…

Equity Funds: Top Down and Bottom Up Approaches

What is the top down and bottom up approach in equity funds and what is the ideal choice of the two when evaluating equity schemes? Read on. The “Top Down” and “Bottom Up” Approach to Investing in Equities A Price…

Travel to Europe with Personal Loans

Read on to know how personal loans can help you fulfill your dream of taking a solo backpacking trip through Europe. It’s Time to Fulfil Your Dream of a Solo Trip to Europe Did you know that when you are…