Category: Marketing

Business Environment & Its Advantages

Now we are going to discuss about concept of business environment. Business environment usually refers to the external factors and forces which are outside the control of the firm and vary from country to country. In this way, all external…

International Marketing

When we have good knowledge of concept of marketing then it is easier to understand about International Marketing. International Marketing is the multinational process of planning and executing the conception, pricing, promotion and distribution of ideas, goods and services to create…

EPRG – INTERNATIONAL MARKETING ORIENTATION

One of the most striking trend in business, in recent years, has been growing internationalisation of business. In today’s world, growing number of companies involving themselves in international marketing. Many of the companies involving themselves in exporting and importing of…

Why Domestic Companies Enters International Markets?

There are various reason of entering domestic firm to international market. Important reason for going international market is given below – DOMESTIC MARKET CONSTRAINTS: Domestic market constraints drive many companies to expand the market beyond their national boundaries. Following are…

Marketing and Selling

Many people think that marketing and selling are related terms. But, these two terms have different meanings in marketing management. So in order to become a success full marketing manager, it is necessary to understand these two terms. Selling is…

Product Levels: The Customer Value Hierarchy

  Core Benefit: The service or benefit the customer is really buying. A hotel customer is buying rest and sleep. Basic or Generic Product: The marketer must turn the core benefit into a basic product. Thus a hotel room includes…

How Can Search Engine Optimization Companies Help Your Business?

These days, many businesses are looking for success secrets that can help them expand their sphere of influence, optimize conversion rates, and extend their base of loyal customers. If these are your professional goals, you should know that attaining high…

Marketing Terms

Marketing Terms from A to Z Advertising: Advertising is a way of communication with the consumers of a particular product or service. Advertisements: Advertisements are paid way of communication and paid to those who send the message to the public.…

Add a Professional Touch to Your Next Presentation

Add a Professional Touch to Your Next Presentation Whether you are an entrepreneur or a mid-level manager at a large global corporation, presentations are a regular part of the job. It may be a team meeting of just a few…