Category: Marketing

Product Levels: The Customer Value Hierarchy

  Core Benefit: The service or benefit the customer is really buying. A hotel customer is buying rest and sleep. Basic or Generic Product: The marketer must turn the core benefit into a basic product. Thus a hotel room includes…

How Can Search Engine Optimization Companies Help Your Business?

These days, many businesses are looking for success secrets that can help them expand their sphere of influence, optimize conversion rates, and extend their base of loyal customers. If these are your professional goals, you should know that attaining high…

Marketing Terms

Marketing Terms from A to Z Advertising: Advertising is a way of communication with the consumers of a particular product or service. Advertisements: Advertisements are paid way of communication and paid to those who send the message to the public.…

Add a Professional Touch to Your Next Presentation

Add a Professional Touch to Your Next Presentation Whether you are an entrepreneur or a mid-level manager at a large global corporation, presentations are a regular part of the job. It may be a team meeting of just a few…

Promotional Products Work!

If there was ever any doubt that promotional products work, a quick online search is all that’s needed to discover their relevance and effectiveness. Small businesses and large corporations have come to recognize that free giveaways equal new business and,…

Different types of Marketing Concepts

Marketing Concept is a type of Management Philosophy through which a marketing manager set goals and objectives for the firm according to the market situation and to satisfy the needs and wants of customers. NeedsĀ are the basic human requirements i.e.…

Important Foreign Market Entry Strategies

Significant Foreign Market Entry Strategies are as Follows: Exporting: It is one of the traditional modes present to enter into a foreign market. It suits when any of the following conditions are present :- If the volume of foreign business…

An Oracle Industries Certification Will Prepare You for an Implementation Specialist Role

Oracle offers a great line of certification in its Industries track. Becoming a certified implementation specialist with an Oracle Industries certification will validate your knowledge of specific products, technologies, and software that are commonly used in companies and businesses across…

Digital Marketing – New Edge in Modern Marketing

When a company makes a new product, the first thing that comes in the mind is how to communicate the product or service to the customer or its consumer. Marketing plays a very important role to give the product a…