Category: Marketing

Promotional Products Work!

If there was ever any doubt that promotional products work, a quick online search is all that’s needed to discover their relevance and effectiveness. Small businesses and large corporations have come to recognize that free giveaways equal new business and,…

Different types of Marketing Concepts

Marketing Concept is a type of Management Philosophy through which a marketing manager set goals and objectives for the firm according to the market situation and to satisfy the needs and wants of customers. Needs are the basic human requirements i.e.…

Important Foreign Market Entry Strategies

Significant Foreign Market Entry Strategies are as Follows: Exporting: It is one of the traditional modes present to enter into a foreign market. It suits when any of the following conditions are present :- If the volume of foreign business…

An Oracle Industries Certification Will Prepare You for an Implementation Specialist Role

Oracle offers a great line of certification in its Industries track. Becoming a certified implementation specialist with an Oracle Industries certification will validate your knowledge of specific products, technologies, and software that are commonly used in companies and businesses across…

Digital Marketing – New Edge in Modern Marketing

When a company makes a new product, the first thing that comes in the mind is how to communicate the product or service to the customer or its consumer. Marketing plays a very important role to give the product a…

Brand Differentiation

Brand: A brand is a name, term, sign, symbol, design or some combination of them, used to identify the product-goods or services of one seller or group of sellers and to differentiate them from those of the competitors. For example,…

Brand Loyalty & its Advantages

Brand loyalty means repeated consumption, use or purchase of a brand by the consumer. It’s a function of several factors such as the perceived quality of the brand its perceived valued ,its image, the trust placed in the brand and…

What is Digital Marketing?

Digital marketing helps marketers leverage interactive digital channels to listen to what consumers say and respond appropriately. Digital marketing is the advancement of organization or brand using one or more of the various digital channels, such as Social media, Mobile…

Different Combinations used in Promotion Mix

Promotion mix refers to combination of promotional tools used by an organization to achieve its communication objectives. Various tools of communication are used by marketers to inform and persuade customers about their firm’s products. These include advertising, personal selling, sales…