Category: Marketing

Promotion mix & its tools/elements

When any company launches its new product in the market; its whole success depends on the way, to communicate the product to the consumer/customer. Promotion mix refers to combination of promotional tools used by an organization to achieve its communication…

Competitive Advantage through Product Differentiation

In today‚Äôs competitive world, success of a new product is very difficult. Differentiation of own product from the competitors, gives competitive edge in the market. Company could differentiate its product from the competitors by giving extra benefits to the customer…

Brand Extension

Brand Extension is a marketing strategy according to which, a well known brand uses the same brand name to enter into a new product category. It is done primarily to leverage its existing customer base and brand loyalty to increase…

Advertisement

When any company makes a new product, the first thing comes in the mind that how to communicate the product or service to the customer or its consumer. Advertisement plays a very important role to give the product a market…