Category: Marketing

What is Digital Marketing?

Digital marketing helps marketers leverage interactive digital channels to listen to what consumers say and respond appropriately. Digital marketing is the advancement of organization or brand using one or more of the various digital channels, such as Social media, Mobile…

Different Combinations used in Promotion Mix

Promotion mix refers to combination of promotional tools used by an organization to achieve its communication objectives. Various tools of communication are used by marketers to inform and persuade customers about their firm’s products. These include advertising, personal selling, sales…

Brand & Branding

Branding is the process of giving a name or a sign or a symbol etc., to a product. Without a brand name no one could differentiate a product from other similar products. Branding requires a lot of investment but it…

Advertisement and its Types

When a company makes a new product, the first thing which comes in their mind is that how to communicate their products or services to customer or consumer. Advertisement introduces & communicates products/services to a large population. It plays a…

Become an CompTIA Expert in Administration and Management of the Linux Operating System

The CompTIA Linux+ Powered by LPI certification is a professional specialty certification that covers the installation, management, and overall administration of the Linux operating system. It is the perfect option for industry professionals who are aiming to become junior Linux…

What is a Brand?

A brand is a “name, term, sign, symbol or design, or a combination of them intended to identify the goods and services of one seller or group of sellers and to differentiate them from those of other sellers. The objectives…

Price: different among 4 P’s of marketing mix

Marketing mix contains 4P’s i.e. Product, Promotion, Price and Place. All P’s are important for the marketing of the product, but the importance of price is different from other 3 P’s. As every Marketer do a lot of expense to…

Promotion mix & its tools/elements

When any company launches its new product in the market; its whole success depends on the way, to communicate the product to the consumer/customer. Promotion mix refers to combination of promotional tools used by an organization to achieve its communication…

Competitive Advantage through Product Differentiation

In today’s competitive world, success of a new product is very difficult. Differentiation of own product from the competitors, gives competitive edge in the market. Company could differentiate its product from the competitors by giving extra benefits to the customer…

Brand Extension

Brand Extension is a marketing strategy according to which, a well known brand uses the same brand name to enter into a new product category. It is done primarily to leverage its existing customer base and brand loyalty to increase…