When a company makes a new product, the first thing that comes in the mind is how to communicate the product or service to the customer or its consumer. Marketing plays a very important role to give the product a market and to introduce and communicate a new product in an effective manner.
In these days companies are more oriented towards digital marketing as the use of digital channels such as Social media, Mobile applications, CRM, Tablet applications, E-mail marketing, Customer analysis, Predictive analysis, Search engine optimization, Campaign management, Single view of customer, Reputation management, online score given by customer etc. has increased by our youth and youth plays a very important role in the success of any product. Today Digital Marketing has become the demand as it gives the company the view overall market.
Digital marketing helps marketers leverage interactive digital channels to listen to what consumers say and respond appropriately. Through this way consumers have access to information any time and any place they want it. Digital media is an ever-growing source of entertainment, news, shopping and social interaction, and consumers are now exposed not just to what your company says about your brand, but what the media, friends, relatives, peers, etc., are saying as well.
Examples of Digital Marketing:
- Use of Facebook like, Google plus follow button by companies to understand the satisfaction level of customer.
- Listing of websites on different search engines in such a way that website could be displayed in more search keywords related to the product or services of companies.
- Click rate based marketing .Only those customer click the link of advertisement who has the need of that product or service.