Tag: BCG Matrix

The Grand Strategy Mix

The Grand Strategy Mix The Grand Strategy Mix is used in case of single business firms as well as divisions of a multiple business firms. In this model business of a firm is classified into any one of the four…

BCG Matrix – Growth Share Matrix

The BCG Matrix or growth-share matrix is a chart that had been created by Bruce D. Henderson for the Boston Consulting Group in 1970 to help corporations to analyzing their business units or product lines. This helps the company allocate…