Tag: Brand awareness

Brand Differentiation

Brand: A brand is a name, term, sign, symbol, design or some combination of them, used to identify the product-goods or services of one seller or group of sellers and to differentiate them from those of the competitors. For example,…

What is a Brand?

A brand is a “name, term, sign, symbol or design, or a combination of them intended to identify the goods and services of one seller or group of sellers and to differentiate them from those of other sellers. The objectives…