Tag: Brand Equity

Brand Differentiation

Brand: A brand is a name, term, sign, symbol, design or some combination of them, used to identify the product-goods or services of one seller or group of sellers and to differentiate them from those of the competitors. For example,…

Brand Extension

Brand Extension is a marketing strategy according to which, a well known brand uses the same brand name to enter into a new product category. It is done primarily to leverage its existing customer base and brand loyalty to increase…