Tag: Brand extension a marketing strategy

Brand Differentiation

Brand: A brand is a name, term, sign, symbol, design or some combination of them, used to identify the product-goods or services of one seller or group of sellers and to differentiate them from those of the competitors. For example,…

Brand Loyalty & its Advantages

Brand loyalty means repeated consumption, use or purchase of a brand by the consumer. It’s a function of several factors such as the perceived quality of the brand its perceived valued ,its image, the trust placed in the brand and…

Brand Extension

Brand Extension is a marketing strategy according to which, a well known brand uses the same brand name to enter into a new product category. It is done primarily to leverage its existing customer base and brand loyalty to increase…