Tag: brand

Brand Loyalty & its Advantages

Brand loyalty means repeated consumption, use or purchase of a brand by the consumer. It’s a function of several factors such as the perceived quality of the brand its perceived valued ,its image, the trust placed in the brand and…

Brand & Branding

Branding is the process of giving a name or a sign or a symbol etc., to a product. Without a brand name no one could differentiate a product from other similar products. Branding requires a lot of investment but it…

What is a Brand?

A brand is a “name, term, sign, symbol or design, or a combination of them intended to identify the goods and services of one seller or group of sellers and to differentiate them from those of other sellers. The objectives…