Tag: Promotion mix

Different Combinations used in Promotion Mix

Promotion mix refers to combination of promotional tools used by an organization to achieve its communication objectives. Various tools of communication are used by marketers to inform and persuade customers about their firm’s products. These include advertising, personal selling, sales…

Promotion mix & its tools/elements

When any company launches its new product in the market; its whole success depends on the way, to communicate the product to the consumer/customer. Promotion mix refers to combination of promotional tools used by an organization to achieve its communication…