What is a Brand?

A brand is a “name, term, sign, symbol or design, or a combination of them intended to identify the goods and services of one seller or group of sellers and to differentiate them from those of other sellers.

The objectives that a good brand will achieve include:

  • Delivers the message clearly
  • Confirms your credibility
  • Connects your target prospects emotionally
  • Motivates the buyer
  • Concretes User Loyalty

Companies make brand after a long effort. After that, Brand works as the life long asset for the company. We can know the value of the brand from the awareness of the brand. Brand awareness refers to customers’ ability to recall and recognize the brand under different conditions and link to the brand name, logo and so on to certain associations in memory. It consists of both brand recognition and brand recall. It helps the customers to understand to which product or service category the particular brand belongs and what products and services are sold under the brand name.

Brand recalls the name & image of the company to the customer.